How To Use Social Media To Build Your Brand
Discover the Right Social Media Channels for Your Business.
It's important to know what channels are right for you, and which ones aren't. You need to know your audience and their needs, as well as the competition (both in terms of your brand competitors and other businesses in general).
Beyond that, you'll have to consider what you want to achieve by using social media and how much time and money are available. This is also a good time to think about whether or not a particular social media platform will help your business reach its goals—are there other platforms better suited for this? There's no point sticking with one if it doesn't fit!
Build a Community of People Who Care About Your Brand.
As a brand, your goal is to create a community of people who care about your brand. How do you do that?
Build an online presence that provides value to the community. Create content that answers questions, educates and entertains your audience. This will attract people who recognize themselves in your posts or comments and want to engage with what you have to say or share. It also helps when this content is shared by others within the same community as they see it as useful information and pass it along through their own social circles.
Grow this online presence by creating relationships with other influencers within the industry; these people will share what they like about working with or on behalf of brands so having their support can generate even more awareness for yours! You'll notice how each time someone re-posts something from one of these influential accounts there's also another layer of engagement added onto top (more likes/comments/shares). This type of mutually beneficial relationship building is essential for driving traffic back over again later down the road when those same individuals may not remember where everything came from originally but still want access back into those conversations happening around topics related specifically relevant locales like "politics"/"healthcare"."
Post Amazing Visual Content on Regular Basis.
You might be surprised to discover that you can use social media tools to create images and videos. When it comes to visuals, quality matters. Make sure your images are high-quality and relevant to your audience.
In order to fully understand the power of visual content, you need to first understand what a visual is. A visual is any image or video that people will look at on their phone or computer screen for more than 2 seconds (the average attention span). It could be a photo of your product in action, an infograph detailing your services or pricing model, or even an animated GIF (which we'll talk about later).
Videos are also very important for building brand awareness because they allow you show off your personality as well as provide some valuable information about yourself or what you do with clarity.
Share Content That Educates, Entertains, and Inspires Your Audience.
Share Content That Educates, Entertains, and Inspires Your Audience.
You want to share content that your audience will find useful. To do this, you need to know who they are and what they want from you.
You also want to share content that is relevant to your audience. If you’re a dog trainer, don’t waste your time sharing cat videos on Facebook! Your potential customers aren't interested in felines (unless they have one at home).
Lastly, share content that is entertaining for them as well: photos of cute puppies; stories about dogs overcoming obstacles in their training; etcetera.
Write Engaging Headlines and CTAs to Increase the Click-Through Rates
You can write headlines that are engaging and relevant to your target audience. Try using numbers and statistics in your headlines, as they make them more interesting. Also, make sure you use a call-to-action (CTA) in the headline so that people know exactly what they should do next. For example:
“9 Ways To Improve Your Blog Post Quality”
“The Secret To Writing Stunning Headlines That Get Attention”
When writing CTAs, keep it simple and clear:
“Click Here for More Information!”
Create Custom Images That Stand Out in the News Feed.
Everybody knows that images are an important part of social media posts, but it's also important to make sure that your images are high quality and relevant to the content. Use professional-quality photos and always check them for pixelation, blurriness, and poor lighting before posting.
If you're using a photo as part of a larger post (like a blog article), be sure not to make it too small or large so that it doesn't get cut off when posted on Facebook or Twitter. If you'd like to use your own brand's logo as the background in one of these posts' images, go ahead—but do so sparingly! You don't want people getting bored with seeing the same old thing over and over again every time they scroll through their feed.
Use Hashtags to Boost Social Reach.
Hashtags are one of the best tools for boosting your social media presence, but there are a few things you should keep in mind when using them. First, you want to make sure that the hashtag you use is relevant to your business and its industry. Second, it's important to use hashtags that are popular, but not too popular—the ones that everyone else is using (like #socialmedia or #marketing). If you go too far down this road and start using very common hashtags, it may seem as if your brand is trying too hard to fit in with everyone else—and nobody wants their brand's voice to come off as forced.
Finally, don't forget about customizing the language of each post! While research shows that tweets containing at least one branded hashtag receive an average engagement rate of 25%, those with two or more get an average engagement rate of 35%.
Interact With Your Followers on a Regular Basis.
The best way to build a following on social media is by interacting with your followers. This can mean responding to comments and questions, or even sharing content from one of your followers. You can also do this by asking questions about topics that are relevant to your brand, or just getting personal with people by answering their questions directly. That way you feel like a real person who cares about what other people are thinking, not just someone trying sell something through an algorithm-based message system.
Respond to Any Complaints or Questions Immediately.
When it comes to social media, there's nothing more important than responding to customer complaints and questions immediately.
If you have a complaint or question about your brand, you'll want to respond in a timely manner. If you don't get back to them right away, they're likely going to take their business elsewhere. This is especially true if the issue isn't resolved quickly—a solution needs to be offered right away (and then followed up on).
You should also avoid sending out generic responses for every single complaint or question that comes across your screen. It simply won't work; people can tell when they're being given canned answers! Instead of giving the same response over and over again, take the time write out personal messages that address each specific concern individually so customers feel like their concerns are being heard by someone who actually cares about them as an individual rather than just another faceless customer without any real personality behind it."
Remember, your social media efforts will only be worth it if you use it wisely and consistently.
Social media is like a diet. You can't expect it to work overnight, but you will be rewarded if you use it consistently and don't give up. Social media marketing is not an "if" strategy; it's a "when" strategy. Even if you're doing all the right things, don't expect immediate results because they might not come right away—you may have to wait until someone else sees your content before they decide to share it with their followers or friends.
Don’t get discouraged if this happens! Remember: people are busy, and not everyone will pay attention to every single thing that goes on in their feeds. If one post doesn’t catch fire immediately (or ever), keep posting new content until something sticks!
By Ben Mason