Before starting a website and buying a domain, it is important to think about the business plan. Who is your target group online? What are your goals? How much will it cost you to start and maintain the online boutique? Do you need investors? And many more questions have to be answered.
First you will have to think about where to start your online boutique. There are many options nowadays. For example Social media platforms like Pinterest or Facebook offer online shop options. If you are okay with following the guidelines and having support, then this might be a great option for you.
If you’d rather have more control over your online boutique and want to follow your own rules, starting an independent website might be the better option for you.
After settling where you will start your online boutique, you will have to think about the color concept and design. Important questions to ask are who are your target audience, what colors work best for you, how to you build the website. Thinking about a name before this step might be helpful with finding the right design.Maybe you want to lean your web page design on the logo design.
It is important that the brand aesthetic is constant. The pieces you pick to sell should be working well together. Even the design of your page should mirror the aesthetic of the garment and accessories you offer.
Pricing and shipping
When thinking about logistics, you should keep in mind to make it as convenient as possible for the customer. Low delivery costs, fast shipping and great customer service are crucial. If the customer is unsatisfied you will probably lose them
Pricing is an important part as well. Make sure that your pricing is equal to the quality of the garment and service the customer receives. If you have a great product in high quality, you can ask for more Monday that cheap versions. But there is a limit. If your items are too high priced, you will not find many customers that are willing to purchase unless your product is outstanding and unique.
Advertising and raising awareness
This part of the process goes back to determine your target audience. Only if you know who you want to target you know where to advertise. If you are planning to open an online boutique and have everything thought through properly, you probably came to the conclusion that your target audience shouldn't be over 50 years old. But each age group has their favorite social media platforms and online shopping destination. Make sure you understand where they are and raise awareness in the right place.
Using brand ambassadors like social media influencers is a great way to raise awareness for you product. Those influencers expose their audience to your product. The more awareness you spread the more customers will find their way to your page.